Pure volume shampoo has been formulated with the latest technology to provide magnificent volumising results offering deep cleansing to remove volume inhibiting impurities removes oil buildup at the roots and other impurities that can weigh hair down gently cleanses while providing maximum respect for fine weakened hair fibres locks in conditioning agents for longer lasting softness to use apply to wet hair and lather wait 1 2 minutes rinse repeat if necessary please note this salon si