Reveal hairs natural fullness while infusing it with moisture and protecting colour pureology pure volume shampoo gently cleanses without stripping colour and delivers exclusive volumising technology leaving hair bouncy lustrous and radiantsurfactants are an essential part of a shampoos cleansing system but many common surfactants known as sulfates can fade colour vibrancy pureology volume shampoo is formulated with zerosulfate a mild cleansing system that wont strip hair colour d