Olaplex hair colouring may never be the same again different and better olaplex one ingredient changes everything new and revolutionary olaplex is an upgrade service for hair colouring dean christal from america is the man who made it all happen he is persistent and audacious it was designed by scientists dr eric pressly phd in materials and dr craig hawker phd in chemistry with outside eyes and innovation they both came from outside the world of cosmetic science olaplex