Wedgewelly man eater standard wellies wedgewelly became famous following its successful pitch on the hit tv show dragons den theo paphitis invested in the company and says it is a very exciting product the wedge provides a cushioning which acts as a shock absorber caring for joints and bones it elevates the foot by 15in but gives the illusion of a higher heel offering a snug and supportive fit as loose boots can lead to flattened arches and injuries to your feet the wedge provide