While other beverages claim to be the before during and after sports hydrator we don146t sure vita coco is bursting with naturally occuring potassium and is as natural as natural gets some say its like putting a straw in a coconut vita coco is about hydration and hydration is important no matter what you do its okay if youre not a marathon runner a football player or a tour de france winner life is hectic enough and you should be hydrated while you live it go ahead get hydra