Estee lauder introduced a new fruity floral version of their iconic fragrance pleasures pleasures bloomwe wanted to take the timeless core concept of pleasures the enjoyment of lifes simple pleasures as the balance to a life that is often over connected and overextended and express it with a new level of animation and vibrancy that reflects the world we live in today said karyn khoury senior vice president corporate fragrance development worldwide the este lauder companies incthe no