Vichy homme liftactiv anti wrinkle care is a highly potent and effective anti ageing treatment specially designed for men since men have a different skin anatomy to that of women it is important a man uses a skincare regime specificlaly designed for his differing needs this formula helps to stimulated collagen production to keep skin looking youthful and radiant while providing daily protection against ageing skin is smoothed and shielded minimising the appearance of fine lines active