Decent books about rolex watches are few and far between but occasionally one pops up that gets our interest last week amazon started shipping the rolex story by franz christoph heel which is an almost coffee table size hardcover book published by schiffer publishing ltd the rolex story is loaded with photos and information and is a great reference for the longtime rolex aficionado and a fantastic book for someone who is new to the rolex world the rolex story is a 142 page book broke