Stands for the uneasy but exhilarating climb on the social ladder it is the way the advertising industry pictures society more better higher richer but the climb can be tricky even if the rungs are glittering over a century of skill and craftsmanship is woven into every rug we produce woven on jacquard wilton looms in a combination of pure new wool and cotton chenille each beautiful rug has multiple layers of texture distressed areas and intricate stitching detail to give a true vint