All gels arent created equal power play firm finish gel is perfect for guys craving wet look hold without the flakes or the greasy look strong hold with a non greasy shine protects against humidity for a clean frizz free finish vitamin e helps to protect against damage can be used in dry hair for hold and shine or wet hair and blow dried for more texture with natural shine to use apply evenly throughout towel dried hair and style as desired for a firm hold with shine to add more text