Launched in summer of 2010 new edition by the house of gianfranco ferre in the mood for love pure brings us the essence of pure love and incorporates feelings of a young woman who gets in touch with first love excitement and meets her first love in utterly honest and innocent waythe composition blends ingredients as a perfect mixture of infatuation hidden glances and smiles first kisses and touches pure love of the new fragrance in the mood for love pure sings with fresh aromas of bergamo