Simply pure foaming cleanserdeveloped purely for sensitive skin simply pure products are mild gentle and 100 fragrance freehypoallergenic dermatogically approvedsimply pure foaming cleanser is designed to deeply cleanse and lift away impurities while being mild enough to use daily even on sensitive skin enriched with moisturising aloe vera and calming soothex the luxurious creamy lather will leave your skin feeling cleansed soft and refreshed