The genuine magenta canon pgi72m ink cartridge is aimed at professionals who want to save money and print lab quality photos at home or in their office with lucia pigment inks the canon pgi 72 magenta ink cartridge is capable of producing smoother images with accurate shades of magenta this technology also reduces bronzing and metamerism the pigmented formulation of this original canon pgi72m magenta ink adds longevity and vividness to pictures that wont fade or smudge even when printed on