Tooth whitening paste specially formulated for people with sensitive teeth it is a fact of life a third of the adult population experience tooth sensitivity at some time with a short sharp pain when they eat drink or when brushing their teeth teeth are protected by a hard layer of enamel if this is damaged or worn away then the dentine underneath is exposed and this can cause painnew sensodyne total care gentle whitening toothpaste has been specially formulated for people with sensitive