Cherish your colour and maintain vibrancy for up to 40 consecutive uses with tigi s factor true lasting colour shampoo the formula contains coconut and sweet almond oils which are known for their nourishing benefits and is also infused with ultra sheer micro shine oils to protect and impart surreal shimmer for the ultimate in healthy looking hair it gently and lightly cleanses to protect coloured hair as well as guarding against damage reducing tangling adding shine smoothing the cuticle