Xxl plumping hydra cream formula with hyaluronic acid retinol and chromabright about the brand an authority in beauty following her years as an international journalist maria hatzistefanis founded rodial in 1999 after seeing a gap in the market for high performance skincare offering targeted results driven treatments the brand has an extensive celebrity following and global reach with a presence in more than 3 000 doors and 35 countries worldwide pairing world class anti ageing ingredient