Redken hair cleansing cream is formulated to remove product build up copper and hard water minerals from hair leaving it cleansed and purified without stripping hair of natural goodnesswith added fruit acids hair cuticles become stronger and replenished with moisture for a shiner looking glowhow to use redken hair cleansing creamfor best resultsalternate with your regular daily shampooapply to wet hair and massage into latherrinsefor exaggerated build up leave cleansing cream in for 5 10