Redken blonde idol shampoo will gently cleanse your hair whilst infusing it with lightweight moisture and adding a reflective shine to keep your blonde tresses looking vibrant boasting a ph balanced and sulfate free formula it features redkens kera bright system to leave your hair looking bright and feeling soft the perfect accessory to your shampoo the hair treatment features a pump that dispenses the shampoo with ease sa directions for use apply to wet hair and massage into