Keep your blonde hair looking vibrant with redken blonde idol shampoo boasting a ph balanced sulfate free formula it will gently cleanse away dirt and impurities whilst adding softness and shine featuring redkens kera bright system which uses kerabond violet leaf extract and lactic acid it helps to strengthen your hair whilst infusing it with lightweight moisture suitable for all blondes it will illuminate your tresses with a reflective shine benefits sulfate free ph balanced formul