Give your hair strength with this pureology strength cure shampoo that reduces breakage and brings softness to every hair on your headwith its 100 vegan ingredients it will strengthen the fibre in your hair and remove dull residue featuring pureologys antifadecomplex and asta repair the strength cure rich foam cleanser controls the look of frizz whilst helping to repair and strengthen micro damaged zones sa directions for use apply to wet hair and lather rinse and repeat