Pureology pure volume blowdry amplifier gently volumises your hair as you blow dry without stripping your colour your hair is plumped and boosted to reveal bodified lustrous hair which is colour protected for a longer life of your hairs colour intensity this lightweight 100 vegan formula can also boast that it is alcohol free and thermally protecting the anti fade complex within pureology pure volume blowdry amplifier has been designed to optimise colour retention and boost your hair from