Pureology hydrate shine max is a weightless fly away and frizz smoother that gently adds a glossy whine without stripping your colour or compromising its radiance this 100 vegan formula can also boast that it is alcohol free and contains pureologys exclusive anti fade complex which is designed to optimise colour retention and pamper your hair from scalp to tip benefits concentrated no sulfate formula gentle high foaming flexible body boosters fortifying wheat protein eucalyptus and the