Pureology hydrate shampoo is a luxurious moisturising shampoo that gently cleanses hair whilst retaining vibrant colour it will hydrate dry colour treated hair resulting in soft beautiful locks as well as protecting colour vivacitypureology hydrate shampoo contains the exclusive antifadecomplex designed not only to help optimize colour retention but also to protect hair from damaging uv rays the signature aromatherapy blend of ylang ylang bergamot anise and patchouli grants the perfect