A newly improved lifting mascara features a smudge free water resistant formula developed with artificial water polymer that allows for a low moisture level lifts lashes from the roots prevents them from drooping for up to 24 hours keeps any sebum sweat away from lashes for a clean perfect result creates curled up lashes all day long the keep style brush with different lengths of bristles helps maintain a smooth application can be easily removed by lukewarm water with no damage to las