For grey white or platinum blonde hairactively neutralises brassinesswith violet pigmenttwice a week brightening shampoo formally known as silver reflex shampoo contains violet pigment to treat yellowing fading amp dullness in grey white hair and actively neutralises brassiness in platinum blonde hair resulting in bright vibrant dazzling shine this is a toning shampoo to avoid colour build up use touch of silver39s daily maintenance shampoo at regular inter