All the colour without the sticky opaqueness of traditional lipsticks which use more intense pigment yet retain the same lightweight feel the formula is water based and permeates the upper layers of the lips to create non transferable layers of colour with depth and intensity that you build using the pen applicatorget intense dont get heavyformula is water based and permeates the upper layers of the lips to create kissproof layers of colour the handy pen applicator lets you contour and de