Permanent colourantr233cital has been improved and become pr233f233rence still the same sophisticated colour with perfect grey coverage but with a new shine enhancing conditioner and 20 colour 60ml colourant in place of 50mlfade resistant colour technologyan innovation from the l39or233al laboratories pr233f233rence patented fade resistant colourants ensures a colour that doesn39t fade and a superior shine the colour stays truly beau