Elasticizer extreme is targeted at a very specific hair type extremely dry porous and very thirsty about the brand phillip kingsley are experts in hair and scalp the range stems from over 55 years of trichological experience and included shampoos conditions intensive treatments and styling products providing and individual hair care regime tailored to hair texture elasticizer the hero product was created personally for audrey hepburn almost 40 years go and today the brand is still love