Schwarzkopf bc color freeze rich shampoo is for hair that is over processed hair that needs nourishment and a touch of schwarzkopf magic created to restore the strength and vitality of colour treated hair this rich formula gives damages and porous strands the extra care they needed an ionic shine booster ensures that your colour looks lustrious and glossy while the core ingredient of the color freeze range reacitve saline provides upto 90 colour retention