Clean because its all natural and 100 vegetable lean because its the low carb option protein because every cell needs it more than 20g of protein per serving from a true european pea protein isolate cold water extracted and processed with no chemicals tastes delicious with all natural flavours and no nasty flavour notes or odours easy to digest and satisfying 100 natural no artificial sweeteners no sugars no preservatives free from gluten dairy soy gmo lectin egg peanut ses