As you get older your hair starts to show signs of ageing it gets dry thin less manageable thats when you should reach for nice n easy age defy hair dye its a 3 step system that fights 7 signs of ageing hair stubborn greys lacklustre colour coarseness frizz unruly hair dryness and breakage and with the power of pantene pro v conditioning therapy included your hair looks and feels years younger for up to 8 weeksvs untreated hair