Silent but lovely why real puffed rice is different real puffed rice doesnt make a sound when you pour milk on it most puffed rice is pulped reconstitute fortified sugar coated and flash fried no wonder it explodes on contact with liquid we only use wholegrain brown rice from italys po valley we compress it we pause for a moment then we release the pressure and foop it turns into tasty littl bubbles of fun with all the crunch and flavour you could possibly need if you want a t