Contrary to what we are told in the tv adverts do you know that using normal fabric conditioner leaves your towels coated with an invisible water resistant layer making your towels less absorbent this invisible barrier of conditioner also results in odours and stains being even more difficult to remove as it coats them mrs coopers towel reviver has been specially formulated to revive your towels and make them soft fluffy and most importantly absorbent so that you can dry yourself now you can