Hair in need of extra conditioning can benefit from this 5 minute revival treatment ideal for thick hair the high performance argan oil rich formula deeply hydrates and conditions while dramatically improving hairs texture elasticity shine and manageability to use apply a generous amount to towel dried hair and comb through to distribute the product evenly allow to absorb for 5 7 minutes no heat is required rinse and style as usual the hydrating masks can be used 1 or 2 times a week