This product is a non flaking formula the firm hold styling gel is the ultimate in holding power the formula is enriched with natural extracts like vitamin b5 to help hair look thicker and to add shine this alcohol free gel is superior in hold and shine and has a low ph to prevent drying of the scalp this product provides a very high hold with a high shine avoids drying the scalp which allows for an easier distribution through the hair to use apply to towel dried hair work from scalp to