Up to 100 applications conditions the hair without overloading to provide a smooth texture and natural shine moisture and not oil is as important to hair as it is to skin making hair stronger and resilient men u shampoos are anionic which means hair is left negatively charged this ultra concentrate conditioner is cationic positively charged opposites attract the optimum amount of conditioner is absorbed and importantly retained without overloading as any excess is washed away men u dai