Gently cleanses and refreshes adding moisture to the hair moisture and not oil is as important to hair as it is to skin keeping hair soft and resilient men u daily refresh shampoo is the first step to well conditioned hair as it is anionic leaving the hair negatively charged men u daily moisturising conditioner is cationic positively charged opposites attract the optimum amount of conditioner is absorbed and importantly retained without overloading as any excess is washed away men u da