French tennis player rene lacoste created his first polo shirt in 1927 its code is l1212 l stands for lacoste the number 1 symbolizes the petit pique material used 2 represents short sleeves and 12 is the number of prototypes made before the final product lacoste launched three new masculine fragrances inspired by their polo shirts three perfumes match three colors of the polos white blue and green three new mens fragrances l1212 white l1212 blue and l1212 green in a