At sergio giannasso we are always seeking out new and innovative ways to create beautiful hair for our clients the luxe blow dry is our intense salon treatment that eliminates frizz restores condition and leaves hair manageable glossy and silky for up to 12 weeks the rich treatment formula infuses the hair with moraccan oil and then lovingly wraps each hair in keratin to seal the cuticle waves and curls are left beautifully defined while straight hair feels like satin