A world first it puts the power of truestart performance coffee in your pocket each hero is a baked wholefood energy bar with 95mg of natural caffeine and 100 natural ingredients developed by triathletes the truestart hero bar gives you a natural caffeine boost on the go with no crash a world first it puts the power of truestart coffee in your pocket we all need a hero sometimes the hero is a baked wholefood energy bar with 95mg of natural caffeine each bar weighs 43g and contai