Colgate fresh gel tooth paste keep your oral hygiene high and look after your health with help from colgate fresh gel tooth paste the colgate fresh gel tooth paste aims to reduce plaque and tartar build up removes bacteria and freshens breath for 24 hours complete with an easy use design colgate fresh gel tooth paste colgate branding helps reduce tartar and plaque build up removed bacteria from mouth helps keep teeth whiter freshens breath works for up to 24 hours