Lavender was one of the first flowers distilled by olivier baussan the founder of loccitane known in provence as blue gold this plant is an aromatic tribute to the south of france it is the fragrant soul of the region the fruit of respectful labour loccitane uses lavender that is sourced from farmers cooperatives in haute provence loccitanes complete collection of lavender products includes soaps perfume body care and hand creams each product soothes the senses offering a momen