Ensure eyeshadow stays put with the bourjois eye primer an essential base before the application of eyeshadow gliding onto the lid assisted by the integrated wand applicator the priming formula offers an invisible undetectable finish that smoothes skin and prepares it for makeup worn under eyeshadow the primer enhances the application of shadows as well as increasing their longevity to guarantee flawless hold for up to 24 hours the waterproof formula allows for a professional looking a