The lightening to sd card camera reader allows for easy download of photos jpegraw and hd videos h264mpeg 4 from your digital camera to your ipad or iphone simply insert the sd card into the reader and your ipad or iphone will automatically open up the photos app which organises your photos into moments collections and years and when you use icloud photo library all your images and videos are stored in icloud and automatically added to the photos app on all your devices