Labelm brightening blonde shampoo gradually lightens and brightens while gently cleansing and nourishing hair to prevent dryness tangling and breakage contains natural extracts including white pineapple mamaki tea and lemon which activate the lightening process enhance shine and freshen the scalp without damaging or drying out hair key properties tone instant brightening for sun kissed blonde hair prevents brassy tones for glistening blonde highlights care nurturing care for blonde