Beyonce launched her new perfume rise in february of 2014 the concept that lies behind the creation of this fragrance was inspired by beyonces on stage persona as well as by female empowerment and finding the inner strength that makes women so beautiful the fragrance is supposedly more intimate and more natural than the previous ones inspired by the works of singers favorite poet maya angelouthe composition is announced as intoxicating addictive and luminous floral created by loc dong i