Olay anti wrinkle pro vital day lotion 100ml with spf15 is designed especially for mature skin making it appear more youthful it contains a targeted vitamin complex with vitamin b3 vitamin e and pro vitamin b5 when applied daily after cleansing the lotion noticeably firms skin and reduces the appearance of even the deepest wrinkles it also reinforces mature skin and provides intense nourishment and all day comfort whilst its spf 15 helps prevent age spots