So called because of the chips on board cob led tech this light uses to give off its superior glow perfect for all traffic scenarios ie cars coming at you from the side or to soften the glare from your mates rear end in the peloton with its 120 beam and reflective faceplate mr chips makes sure you are seen not just from the rear but from the side too this bright bike lights long runtimes and output of 44 lumens ensures you are well seen up to at least 12 kilometres away all night