This colorvitality shampoo maintains colour up to 3 times longer than products without colorvitality procolor shield with the use of colorvitality shampoo and conditioner it seals in colour and preserves vibrancy of colour treated hair restores radiance for all hair types to use lather rinse and repeat if necessary follow with conditioner trifinity technology ensures youll get the most out of start style and finish so you can create an infinite number of style equations all kms pro