British dental health foundation approvedthe bdhf approves the claims made for kingfisher natural toothpaste which is a valuable aid to oral healthno artificial sweeteners flavourings colourings or preservatives gmo and gluten free no tested on animals and contains no animal productsethical consumer magazine best buynatural toothpaste with fluoridetheres no room in our toothpastes for artificial flavourings colourings preservatives or whiteners instead we use